When A=1 and Z=26, every word has a price: CAB costs 6. These questions are won on paper, not in the head — write the values, add in pairs, and read the rule box before assuming.
B E D → 2, 5, 4. On paper, always.
2 + 5 + 4: pair to make tens where possible. BED = 11.
‘Which word costs 15?’ Test candidates: FACE = 6+1+3+5 = 15 ✓.
If A=1, B=2, C=3… what is the value of DAD, and which is worth more: DAD or CAB?
Anchor check! D is the 4th letter. Use anchors (E=5, J=10) to spot drift instantly.
Write the numbers! Three-letter sums survive mental maths; five-letter words under time pressure don’t. Paper is faster than re-doing.
Read the rule! Some questions set A=2, B=4 (doubling) or count backwards. The rule box overrides habit.
Each letter takes its alphabet position (A=1 … Z=26) unless the paper says otherwise, and words are scored by adding their letters: CAB = 3+1+2 = 6.
Write the numbers under the letters and add in pairs — mental juggling causes the position slips that cost marks.
No — some define their own values (A=2, B=4) or reverse the alphabet. The rule stated in the question always wins.
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